‘Take arts seriously to boost tourism’

NATIONAL Arts Council of Zimbabwe (Nacz) director Elvas Mari has called on the Tourism and Hospitality Industry ministry to strike healthy collaborations with artistes, as a way of pushing for growth of the local tourism sector.

Mari, who addressed a National Consultative Stakeholder Tourism Strategy workshop on Thursday last week, said tourism had its basis in the creative industries and many foreign visitors come to have a taste of local life largely depicted by art products.

Mari told the workshop, which was jointly hosted by the Zimbabwe Tourism Authority and the Tourism ministry, that the arts sector was “the software of tourism”.

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