PR not a one-man show

IN many organisations in Zimbabwe, there is a quiet but persistent misunderstanding about public relations (PR) and communications.  

One person is hired under the title “PR and communications officer” or “marketing and communications manager” and is expected to do everything.  

Social media management, content creation, media relations, event management, branding, internal communications, stakeholder engagement, crisis communication and sometimes even public affairs and government relations — all fall on one desk. 

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