PR, comms, marketing: The winning team

LAST week, I had the privilege to attend a cocktail event hosted by a leading bank on the sidelines of the Zimbabwe International Trade Fair (ZITF) in Bulawayo.

Amid the clinking of glasses and the soft hum of business talk, a fascinating conversation emerged — the friction between public relations (PR), communications and marketing departments within organisations.

It became clear to me that while these functions often operate under separate banners, their true power lies in how seamlessly they work together.

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