Opinion & Analysis

News publishers rethink digital pricing, move beyond one-size-fits-all strategies

NewsDay Staff ·

News publishers rethink digital pricing, move beyond one-size-fits-all strategies

AT the INMA European News Media Conference in Dublin, Earl Wilkinson interviewed Peter Vandermeersch, CEO of Mediahuis Ireland.

To quote Earl, Peter’s message was: “The news industry must adapt faster than ever before and more fundamentally, if it is to survive.”

I share Peter’s urgency and support his conclusion about the need for rapid change.

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