MMPZ survey raises the bar

Surveys to measure credibility of Zimbabwe’s media outlets — both print and broadcast — are very rare, hence journalists often get away with murder.

Advertisers and consumers of media products have been forced to rely on surveys that purport to measure the reach of different outlets, which appear too compromised to give a fair assessment of the media landscape.

Outlets that are known to have lost credibility years ago for pandering to the whims of the establishment and throwing journalism ethics out of the window continue to be propped up by these surveys as leaders in the field.

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