Microsoft targets Zim SMEs

Microsoft will next year focus on doing business with small-to-medium enterprises (SMEs) in Zimbabwe, imploring them to leverage on technology in business operations.

Official statistics show the informal market constitutes 75% of the economy, while unofficial statistics place that figure anywhere between 85% and 90%.

Speaking to NewsDay on Wednesday, Microsoft sales director for sub-Saharan Africa and the Indian Ocean Islands, Small and Medium Business Segment, Claire Gribbin, said the company realises the potential role SMEs played in an economy.

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