Mhere engages bus companies

GOSPEL musician Mathias Mhere has engaged three local bus companies to play videos from his Old Testament DVD album, as part of an aggressive marketing strategy targeted at the bus enterprises’ customers.

Mhere told NewsDay yesterday that the deal — struck with Inter Africa, Rimbi Tours and CAG Tours — will also involve the bus crews selling the DVDs at $1 a copy to interested travellers.

“We have distributed the DVDs to Inter-Africa, Rimbi Tours and CAG Tours as a way of reaching out to a larger audience,” he said.

This story is for NewsDay subscribers.