Mark Zuckerberg approved project pushing pro-Facebook stories into users’ news feeds, report

Facebook CEO Mark Zuckerberg personally approved an internal effort to push positive stories about the besieged company via users’ News Feeds, The New York Times reported on Tuesday.

In January, executives proposed an initiative, code-named “Project Amplify,” to tweak users’ feeds and run ads to show more pro-Facebook news stories and highlight more posts written by the company, according to the Times.

After Zuckerberg signed off on Project Amplify in August, Facebook began testing the changes in three cities through a tool called “Quick Promote,” marking the first time the company explicitly pushed positive press about itself, the Times reported.

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