Leopard Extra launch celebrates culture, innovation and African identity

UNDER a canopy of leopard-print elegance and African royalty-inspired fashion, Delta Beverages unveiled its latest innovation — Leopard Extra — a bold entrant into Zimbabwe’s traditional beer segment at the Mandel Training Centre on Friday.

The launch fused culture, heritage and modern aspiration, signalling a strategic move to revitalise the sorghum beer category while deepening consumer connection.

Positioned as a premium “Special” variant within the Chibuku stable, Leopard Extra is marketed as “the beer with the BITE” — a smooth yet robust brew crafted from sorghum, Africa’s traditional grain.

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