Know your online users’ demographics: Google

Businesses need to understand the demographics of users who visit their platforms in order to launch a successful monetisation strategy, a consultant at Google said yesterday.

This comes as part of efforts from digital marketers and advertisers to get companies to grow a loyal digital audience that can be monetised.

Speaking at the Techzim/TBWA Digital Future 2017 Conference in Harare, Google Technical Solutions consultant Dane Knezic said business needed to have greater understanding of their online users.

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