Journos urged to give citizens voice in elections coverage

A SENIOR journalist has urged scribes to give ordinary citizens a voice, when covering elections, as their views are important in governance matters affecting them.

Former assistant editor at Financial Gazette and senior sub-editor at the The Nation newspaper in Kenya, Cris Gumunyu said there was a tendency by journalists to focus on what the candidates promise the electorate, overlooking voters’ expectations.
“There is need to go to the ordinary person on the street and the marginalised to get their voice when covering elections,” Gumunyu said while addressing a media workshop in Kwekwe yesterday.

This story is for NewsDay subscribers.