How YouTube now shapes Zim’s musical landscape

A DECADE ago radio and television were the main platforms pushing music and artistes to stardom, but it is no longer the case as we witnessed a bloodless musical coup with the emergence of the internet that now owns and controls the power matrix in Zimbabwe and the world over.

The Google-owned American video-sharing website YouTube has literally taken over control of more than 40% of the world music and video streaming stake.

Hasan Minhaj an American comedian, writer, and television host recently revealed in his Netflix programme The Patriot Act that YouTube streaming platform has changed music consumption, becoming the world’s most used platform for listening to music with over 1,3 billion music lovers.

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