How a climate story is structured determines its appeal to audiences

MANY climate engagements have not managed to bring desired outcomes because climate experts may not  have structured messages that appeal to a wide cross-section of audience.

Communication is the common glue that can either be taken for granted or used to engage, establish relationships, build strong communities, institutions and resilient infrastructure. Climate experts should not take listeners for granted, demeaning them and undervaluing their expertise, climate knowledge and experiences.

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