F1 teams eye Indian sponsorship

MUMBAI — The indifference shown by the majority of India’s deep-pocketed corporates towards Formula (F1) One has baffled team bosses who expect them to warm to the sport following the success of last weekend’s inaugural Indian Grand Prix.

The teams are mostly happy with F1’s newest host and believe they have chanced upon a huge untapped market in one of the world’s fastest growing economies.

“I think like everyone else we wanted to also attract Indian companies and it is surprising that there are not many, as yet, in Formula One, although from the financial potential they are very much capable of doing it,” Sauber chief executive Monisha Kaltenborn said.

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