Embracing AI in PR

ARTIFICIAL intelligence (AI) has rapidly transformed nearly every facet of human life and the field of public relations (PR) is no exception.  

From how messages are crafted to how audiences are engaged, AI is redefining communication in profound ways.  

In this evolving landscape, PR and communication professionals must not only acknowledge the presence of AI but actively embrace it as a strategic tool.  

This story is for NewsDay subscribers.