Destination branding essential for marketing Zim: Mohadi

Vice-President Kembo Mohadi has said a robust image for destination Zimbabwe will trigger an upsurge in international tourist arrivals, exports and foreign direct investments (FDI) and enhance growth of the national economy and, in turn, create job opportunities for locals.
Addressing the Zimbabwe-China business forum in Harare yesterday, Mohadi said destination branding was an essential element in marketing Zimbabwe.

“Destination branding has also been a strategic focus area given that if we do not brand ourselves we will invariably be at the mercy of the international media,” he said.

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