Deepfakes, fake voices and AI: Is Zim’s IP law ready?

ARTIFICIAL intelligence is changing the way we create, communicate and consume information. One of the most concerning developments is the rise of deepfakes, videos, photographs and audio recordings created or manipulated using artificial intelligence to make it appear as though someone said or did something when they never did.

A person can now have their face placed onto another person’s body, their voice replicated to say things they never said or their image used to promote a product they have never endorsed.

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