Buy Zim targets counterfeit, smuggled goods

BUY Zimbabwe has partnered local research firm Topline Research Solutions (TRS) in an effort to tackle the growing challenge of counterfeit and smuggled goods flooding the market. 

The initiative comes in response to a surge in new products that are disrupting established consumer habits and threatening the profitability of registered local companies. 

Buy Zimbabwe said the collaboration with TRS was designed to help legitimate brands to safeguard their products from counterfeits. 

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