Business finds relief in social media platforms

SMALL and medium enterprises (SMEs) in Harare say they have now resorted to the use of online platforms such as WhatsApp for marketing their wares in the midst of the COVID-19 pandemic.

Small and Medium Enterprise Association of Zimbabwe (SMEAZ) chief executive officer Farai Mutambanengwe told NewsDay yesterday that the use of WhatsApp was an economic option as it was less costly and allowed users to form online groups.

“There is no additional charge for marketing your business on WhatsApp and it also allows users to form groups with very few restrictions.

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