Artistes urged to promote nation

SENIOR principal director in the President’s Office Mary Mubi last week urged artistes to write songs portraying the country’s positive image to the outside world, as a way of promoting Zimbabwean culture and attracting tourists.

Speaking at a National Branding workshop on Thursday, Mubi said those in the culture industry should produce products that attracted investment.

“Musicians should write songs about things excite them about their country, we need to enlarge the message to the whole world by telling their own story they can contribute to the national branding exercise,” she said.

This story is for NewsDay subscribers.