African roots create market for SABMiller

With the introduction of the first commercially produced cassava-based beer in Mozambique, SABMiller aims to increase its footprint in the relatively untapped home-brew beer market in Africa, which could be four times the size of the traditional market.

Almost half the alcohol made on the continent outside SA was made at a “subsistence” level, CEO Graham Mackay said on Tuesday at a Johannesburg Press conference launching the product. It was a market that paid no tax and had no quality control, he said.

This story is for NewsDay subscribers.