60% of the market in low-end segment: Edgars

CLOTHING retailer, Edgars Stores Limited, has revealed that 60% of the market is now in the low-end segment where clothing is cheaper, as the business steps up its Express Stores launches.

The push into the low-end segment of the market comes as the second-hand clothing market has destroyed formal retailers as they cannot  compete with these cheaper offerings.

In January, Edgars revealed plans to launch 20 new Express Stores this year with a capital investment of approximately US$200 000, targeting the lower-income demographic.

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