Apple on Monday unveiled a host of new technology that features some impressive updates the company hopes will convince customers to upgrade.
The company announced that the iPhone 16 would be the first model purpose-built for generative artificial intelligence, which will allow users to create text and images with a natural-language prompt.
Apple unveiled the latest version of its AirPods and the new new Apple Watch 10.
Apple CEO Tim Cook said the iPhone 16 “marks the beginning of an exciting new era,” thanks largely to Apple Intelligence. But there are some physical changes coming to the hardware, too.
The new phones come in white, black, teal, aquamarine and pink. They’re also available in two sizes: 6.1 inches for the iPhone 16 and 6.7 inches for iPhone 16 Plus.
The 16 line also comes packed with new buttons. First, there’a a customizable Action Button, replacing the mute button and allowing users to do anything from translating a phrase on the fly or programing a shortcut, such as turning on the flashlight or opening a calendar. Apple is also adding a physical button for easy access to opening the camera, initiated by sliding a finger.
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The iPhone 16 comes with 17% more system memory bandwidth to better support Apple Intelligence, a glass-ceramic screen that promises to be 50% tougher and 40% faster GPU than the previous model.