THE Zimbabwe Tourism Authority (ZTA) could soon sign an agreement with Telecel Zimbabwe, which will result in the latter becoming the official media partner for the United Nations World Tourism Organisation (UNWTO) General Assembly, an official said.Report by Business Reporter
ZTA chief executive officer Karikoga Kaseke on Monday told journalists attending a signing agreement on Telecel endorsement as the the official media partner for the Sanganai/Hlanganani-World Travel and Tourism fair, that plans were underway to ink a deal with the country’s second largest mobile operator ahead of the global tourism showcase to be co-hosted by Zambia and Zimbabwe next August.
“As the chief executive has said, Telecel is interested in a number of projects that the Ministry of Tourism and ZTA are running,” Kaseke said.
“They have already presented to us (a proposal) to be the first official communicator at the World Tourism General Assembly and we are going to sign a separate agreement when the time comes.”
Telecel chief executive Francis Mawindi confirmed the development.
“The World Tourism General Assembly should provide yet another important platform for people from all over the world to be aware of what Zimbabwe and Zambia have to offer tourists,” Mawindi said.
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“Telecel is already looking ahead to the World Tourism General Assembly and hopes to play a significant role in the successful hosting of this momentous event.”
Under the recently signed Sanganai/Hlanganani agreement, Telecel is exepceted to offer direct financial sponsorship of $32 000 as well as other non-financial sponsorships, including the use of bulk short message service platform.
ZTA is also mulling appointing South African Airways as the official airline for the assembly, as the national carrier Air Zimbabwe has technically collapsed.