SOUTH AFRICA-BASED Zimbabwean hip-hop singer Precious “Phreshy” Herschneider Frank says through music she has been able to talk to fellow youth in a language they best understand.
Phreshy last week dropped the visuals for the song Shungu plucked off Camouflage the Transcend, her latest 13-track album.
The album is a shift from her previous extended play (EP) releases.
On it, the award-winning Phreshy blended different genres such as hip-hop, RnB, Caribbean, drill, Afro-pop and electro to attract a diversified audience.
“Hip-hop is a genre which has managed to capture the hearts of most youths and makes it easy to communicate my message since I mostly sing about life challenges,” she noted.
Her latest video, a collaboration with Rutendo “Sokowe MG” Zenda was directed by Zhing and it followed Ndipe visuals released recently.
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“The video of the sampled track Shungu by the late Andy Brown, is off my Camouflage album that I released on August 15 this year. The track talks about the struggles Zimbabweans are facing in these testing times. A mother has to make a decision on how to feed her family, a laid-off daddy needs to bring bread to the table. Sheer determination keeps them going,” Phreshy explained.
Phreshy told NewsDay Life & Style that her Camouflage the Transcend album consists of tracks with different storylines, sounds, emotions and talks about her adaptation story to life situations.
The 28-year-old singer also indicated that her music journey had not been that rosy.
“I have never shared this part of my life before and I just felt like the Camo season would be the right time. The track Roverei talks about how I grew up in a toxic environment and how gender-based violence affected me,” she noted.
Phreshy said the song Spakwa Neni is a party track with some Caribbean dancehall vibe, then a switch to RnB for the Ndipe track.
Since she dropped Muzambangwena, her debut EP in 2019, the Kwekwe-born artiste never looked back and two years later she released another one titled Dzerudo.
Phreshy’s music and videos are available on almost all digital platforms.
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